Coca-Cola celebrates 125 years with a bang
Posted by adminThree raps with a hammer-shaped wooden bottle of Coke. Thus, Muhtar Kent, CEO of The Coca-Cola Company, launched Friday night in Atlanta the weekend of festivities to mark 125 years. The first glass of Coca-Cola has been officially served in a pharmacy in the capital of Georgia, May 8, 1886. "My predecessors had used the hammer to the 50th, 75th and 100th birthdays," said the big boss at the company headquarters. No way to shake up tradition, although modern technologies give some freshness to the event.
A sound and light show ignited the building up to 122 meters. "This is the biggest thank-you cards that we send you," Muhtar Kent has launched its guests, the leaders of North American bottlers and oils from the city of Atlanta, the State and the University of Georgia, or even the local clergy.The famous bottle was projected in 3D on all four sides, in a show of twenty minutes presented as the greatest illumination of a building in the world.
Piracy Alert
The day before, the organizers had a cold sweat. "We realized that students from the University of Georgia Tech, located in front of the seat, trying to hack into the programming of the sound and light," says one officer. We were afraid they are trying to project a naked woman or a bottle of Pepsi. "Neither of these nightmares, the second being the scariest for Coca Cola, has occurred.
In Atlanta, apart in the sky, blue is not red shade at the weekend. Saturday afternoon, nearly 15,000 people attended in the heat to a four-hour concert, the group broadcasts live on the internet to "thank the entire planet." Nothing less.An outdoor show started by K'Naan and his "Wavin 'Flag", a hymn to the success of the last World Cup football, with the refrain "oh oh oh oh oh" has the merit of being included in the 206 countries where Coke is sold.
The host Ryan Seacrest, the American Nikos Aliagas, then invited on stage "the next American Idol" Muhtar Kent, before the governor of Georgia and the mayor of Atlanta did join in wishing happy birthday to the Coca-Cola … behalf of their constituents. Aediles quickly replaced by the former glory of American Idol Kelly Clarkson, the band One Night Only, the R & B singer Ne-Yo, Natasha Bedingfield or, standing ovation for his cover of "Purple Rain". A colorful tribute, no doubt, to the Prince of cola.
In the morning, a good-fair was reserved for employees of Coca-Cola and their families facing the World of Coke museum.Mostly dressed in red T-shirt, they chained face painting and tattooing, before engaging in an artistic activity: design their own bottle of Coke! But the United States, any successful self-celebration can not have a good feeling. Delegates have they bundled packages for families Georgian victims of tornadoes that ravaged the south last month. An operation conducted in partnership with the Red Cross. Red like Coca-Cola, of course …
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