Europe to conquer a hearing
Posted by adminIt will double or quits. Europe 1 was full of novelties for the start. This is to embody the renewal of the station of Lagardère Active, after a 2010-2011 season in any turbulence, which ended at the lowest in the polls, to 8.7% of total audience of the months of April-June
Europe had a well done one after two strategic hires at the end of last season, announcing the arrival of Bruce Toussaint morning to resume the abandoned during the year by Marc-Olivier Fogiel and signing Nikos Aliagas, starting from NRJ, for a chronic morning. The arrival of two icons a cathode showed indirectly that Europe retains its attractiveness to the small screen heavyweights.
In parallel, the station has increased the presence of familiar voices to its listeners.Michel Drucker is back with a daily late morning; Laurent Ruquier integrates the morning in addition to his appointment to 2:30 in the afternoon, Frank plunges Ferrand "At the heart of history" every day for one hour with a program which also promises future success of downloads podcasts, Michael Field found its followers in the evening. Finally, William Cahour, who led the morning safely after the defection of Marc-Olivier Fogiel, anime slice of information between noon and 13 hours.
A "media habit"
But these new appointments – even when they are carried by figures very "Europe 1", also include the risk of destabilizing a little more the station paydayloans. Indeed, radio is considered a "media habit", which does not change even from generation to generation. However, Europe 1 has already undergone several major revisions over the years.Upon arrival in the summer of 2008, Alexandre Bompard had thus hastened to abandon the format "info-talk", previously proposed by Jean-Pierre Elkabbach, to reposition it as a strong generalist radio sport and entertainment. Despite a slight revival of the hearings, he had to change his mind in the following season and slow down on the supply of sport. Last season, finally, was heckled by the departure of Alexandre Bompard in November, that of Nicolas-Demorand just happened to animate the early evening, in January and that of Marc-Olivier Fogiel early February.
For the new boss of the house, Denis Olivennes, it is both a balancing act and a distance race ahead.
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