International & World Report

This year, no fewer than five new brands join forces for the first time in the Tour: Alcatel, Qatar Airways, Europcar (which also sponsors a team), and Banette Sojasun. It's better than in 2010, where three new partners (Digital, Teisseire, Cakes Saint-Michel) had entered the Tour.

It is true that the pyramidal organization sponsors tickets with different specific and visibility – enables sponsors to enjoy the varied biggest cycling race in the world. To be included in the club of four key partners alongside LCL, Vittel, Carrefour or Skoda, with arrangements for wider visibility and exclusivity of the brand associated with the Tour, it takes 3.5 to 5,000,000 of euros per year.

For their part the official partners (ten in total) as Antargaz, Orange, Festina, AG2R La Mondiale, Brandt or the PMU (the green jersey sponsor) must raise between 600,000 and one million euros. For that amount, they have a pavilion at the Village, a place in the publicity caravan and a right of communication associated with the Tour. Finally, the 17 official suppliers, engaged for three years, such as the ever-present Cochonou (14 years on the run), Nesquik, Sodexo, Etap Hotel and Haribo, capitalizing heavily on trade marketing operations, but are not associated with the sports section. Average amount of investment: between 300 and 500,000 euros.

Not to mention the octogenarian Caravan advertising that drives the pre-race with 160 vehicles and thirty brands that are paying 37,000 euros for the right to four vehicles (6300 euros per additional vehicle) and distribute the artists receive "goodies" . In anticipation of its 40 year history, has completely revamped its Cochonou device caravan and bobs will distribute 100,000 collectors, 400,000 sachets sausage, or 5000 bags. "Since our arrival in this race, we settled in aided awareness 95%.As for our market share by volume, it increases by 1.5 points during the competition each summer to 12%, "said Schneider Laétitia, Brand Manager for Cochonou.

Proof if any of the enthusiasm for marketing the event, we already know a new partner of the Tour in 2012: Le Coq Sportif, which will become the new supplier of ASO, some 60 years after a first experience!

New technologies invite themselves

Like likes to remember year after year Yvon Breton, No. 1 group collective foresight AG2R La Mondiale, signing 15-year presence in the bicycle, via a team (9 million budget) and a partnership with ASO, "what is the event that can give his name to a team that generates advertising equivalent of several million euros?" In 2010, they corresponded to 90 100% free credit score.5 million purchase of space or a new level, against 63 million euros in 2009. "We remain on the bike because it can continue to install the brand," he insists.Traveling agency that the group installed on each step also enables it to host more than 40,000 people during the three weeks of the competition and also to distribute the number of "goodies".

The media is probably the maximum calculation made by Alcatel One Touch, a newcomer to the team of partners ASO, which is the first investment in sports sponsorship. "We have a public position and the Tour is the premier event that allows us to reach out to families, much more available at this time of year, because vanaces," says Ludovic Leray, head of sponsorship. For his debut in the sport, the distributor of mobile phones and internet products will have a visibility distance through the appearance of its logo during the "course info" for the steps.It will also be the first partner to the general public to support the publicity caravan of the inside line, thanks to its smart phones and via Facebok and Twitter. Alcatel One Touch will also benefit from the device and expects to receive 550 hospitality guests during the Tour.

The passion is the same side of town who dream of one day hosting the festival of cycling. London did not hesitate to pay 10 million euros for the Tour in 2007, bringing together more than one million spectators along the Thames. The budget for a city of Grand departure starts at 2 million euros oeut effectivelment exceed the threshold of 10 million. Fortunately, the bill is more reasonable for the typical stages: 90 000 euros for a city of arrival, 60 000 euros for a departure city or 150,000 euros for the candidates to the city of rest.Result: ASO boasts more than 200 cities bidding to host the next edition of the Tour. What up years of the race tracks.

The ASO model is it infinitely expandable? "One wonders how the public finds it among the many brands partner on the Tour. Too many companies these may influence the visibility futures, "warns Marc Mazodier, research professor in marketing at the ISG business school. Specialist ambush marketing (ie ambush marketing), it stresses the need for brands to differentiate themselves from each other by a real working partnerships activation.

Asian stock markets continue to ride a wave of optimism after the Greek Parliament voted Wednesday austerity plan imposed on the country. Allowing it to qualify for the new tranche of international financial assistance of 110 billion euros was granted last year. As clashes continue between now expected between demonstrators and police, MPs are now called to vote on the bill of the plan voted on yesterday.

The Nikkei 225 gained 0.36% to 9832.72 points. The increase is significantly more pronounced in Chinese markets: the Hang Seng in Hong Kong climbed 1.70% to 22,436.80 points and the CSI 300 in Shanghai rises from 1.51% to 3045.50 points.

On the other Asian financial centers, the trend is similar. The Taiwan TAIEX advances 0.43% at 8610.54 points.In Australia, the S & P / ASX 200 is 1.49% at 4597.10 points, the FTSE Singapore Straits Times gained 1.04% to 3111.73 points and in India, the BSE Sensex was up 0.24% to 18,738 points.

South Korea, Asia's fourth largest economy, has lowered its growth forecast for 2011 to 4.5% against 5% originally planned, due to rising oil prices. In addition, inflation is expected to reach 4% for the year, against 3% originally planned. The Kospi gained 0.47% to 2104.21 points.

A successful introduction to Buy Your Dreams

This good news from Greece strongly supports the bank stocks. In Hong Kong, HSBC Holdings climbed 2.17% to 77.6 Hong Kong dollars and Bank of Communications is 1.91% to 7.46 Hong Kong dollars.In Japan, Mitsubishi UFJ Financial Group climbed 2.35% to 391 yen and Sumitomo Mitsui Financial Group was up 1.97% to 2485 yen.

Note that the Stock Exchange of Shenzhen (southern China), the action of the automaker Build Your Dreams (BYD), in which the American billionaire Warren Buffett owns 9.89%, soared 43.7% to 25.87 yuan for the IPO.

In addition, the South Korean giant Samsung Electronics filed a complaint against Apple to prevent it from importing to the United States several of its most famous products manufactured abroad. At the Seoul Stock Exchange, Samsung lost 0.84% ​​to 826 won.

Oil prices without direction

Oil prices were without leadership in electronic trading Thursday in Asia after sharp rise in the day following the adoption by the Greek Parliament of a tight budget, analysts said.In morning trading, a barrel of "light sweet crude" for delivery in August took 15 cents to 94.92 dollars. That of Brent North Sea crude for August delivery fell by 32 cents to 112.08 dollars.

Busy schedule these days. The successor to Dominique Strauss-Kahn to head the International Monetary Fund could indeed be announced this Tuesday – Christine Lagarde is the favorite -. But it is Greece that all eyes remain fixed, while growing and sy strikes may last until the vote of the austerity plan by the Greek Parliament which must take place by Thursday. However, it seems, according to analysts, the markets are betting on good news. While the euro area would, as a precaution, already developed a backup in case of a negative vote.

In the wake of Wall Street Monday closed sharply higher, the Paris Stock Exchange has expanded its gains yesterday, Tuesday, in the morning, but irregularly.After winning up to 1%, the Cac 40ne accounted for more than 0.77% in late morning, above the 3825 points, and 0.55% in mid-session at 3817.47 points.

On the currency markets, the euro declined slightly against the greenback mid-term, to 1.4275 dollar.

As for oil prices, a barrel of "light sweet crude" for delivery in August gained 0.29% to 90.87 even dollars in mid-session.

Housing: housing starts and building permits up

On the macroeconomic front, the number of starts of new homes increased by 11.4,% year on year in France for the period from March to May, while the number of building permits for these homes has increased 4.3%, according to figures from the Ministry of Housing.

At 18 hours, will be published the figures for registered job seekers and offers collected by the job center in May.

In the U.S., the S & P / Case-Shiller of home prices in April (15 hours) and consumer confidence in June (16 hours) are also expected.

Carrefour jumps, Casino unscrews Accor (3.01% to 29.44 euros) held in mid-session the head of the CAC40, while Alstom (-1.43% to 41.08 euros) was last in the index star. Alstom, which takes 14 hours to its General Assembly on Tuesday.Against a background of optimism about the outcome of the parliamentary debate on the budget austerity in Greece, the banking sector performs well: Crédit Agricole climbed 2.50% to 9.87 euros, Societe Generale is 1.54% to 38.25 euros, BNP Paribas rose 1.10% to 50.71 euros and Natixis gained 1.04% to 3.29 euros.

EADS: + 0.09% to 22.07 euros

China could control dozens of Airbus during a visit of Chinese Premier Wen Jiabao Tuesday in Berlin, said on Monday sources familiar with the matter.

Carrefour: + 2.16% to 27.02 euros; Casino: -5.10% to 62.54 euros

The distribution group received Monday a "proposal" to create Gama Brazilian joint venture equally owned by both groups in Brazil, the latter to eventually become a shareholder of Carrefour.Casino intends to disturb their alliance, saying the project "hostile", prepared in secret, but against which "has the power to oppose."

In addition, the rating agency Fitch has downgraded the French retailer Carrefour up a notch to BBB +, along with a negative outlook, expressing concern the pace of recovery activities and French pressure from shareholders , said in a statement Tuesday.

Thales: -0.41% to 28.27 euros

According to an internal study cited by the Tribune, the electronics group shows a drastic decrease of 13% of customer satisfaction since the arrival of the new direction.Some regret the centralization of applications and other lack of attention to their concerns.

Lagardère: + 0.92% to 28 euros

Analysts at the Swiss bank UBS raised their recommendation on the title to "buy" against "neutral" before.

Trigano: -4.08% to 22.10 euros

The specialist for caravans and motorhomes has said it expects a sales growth and results in 2011, following growth of 8.2% of its business in the third quarter, which covers the period from March to May

Teleperformance: -6.84% to 19.41 euros

The global call center cut its operating margin target in 2011 because of the recent slowdown in its business in the United States.

BioAlliance Pharma: + 1.83% to 6.12 euros

The biotechnology company said it had filed with the French Drug Agency an application for leave to Phase III clinical trial for Livatag, treatment of primary liver cancer.

CGG Veritas: + 0.06% to 23.2 euros

The group signed with the oil services group Bourbon marine services to offshore oil and gas a charter contract for five years to six new vessels support and assistance to its seismic surveys.

The response of government was quick. Thursday afternoon, members of the IEA (International Energy Agency), which includes industrialized countries, have decided to use their strategic oil stocks. One way to compensate for the lack of production Jamahiriya, the latter being blocked since February. A few hours later, the Energy Minister, Eric Besson said in a statement he wanted to Total "that any drop in oil prices is reflected at the pump." A wish welcomed by the CEO of Total, says Besson, who will make the same request to other fuel dispensers.

The decision of the IEA is not surprising. The agency warned in May that it was ready to use "all means" in case of persistent lack of production.Specifically, it will bring to market 2 million barrels per day for a month, compared to 1 low fee payday loans.6 million barrels of Libyan production. PAGE The United States will provide half of Europe about 30%. France will contribute in proportion to its consumption, or 3.2 million barrels, equivalent to about 2% of French strategic stocks.

To some analysts, this is a "rifle-shot." Coupled with the renewed concerns about global growth, the announcement Thursday caused a decline in oil prices – about $ 8 a barrel in London and $ 6 in New York.

Total impact "of course" at the pump a possible drop in oil prices, said Friday in an AFP spokesman for the group. "The question is, how long must the stocks are issued, it can not be done in one hour to another," she said.

The Paris Bourse started the week on a small decline. Has the image of Asian stock markets this Monday morning, the CAC 40 closed at 3942.53 points (- 0.21%). Today, the London hotel market is closed while Wall Street will not open either and will celebrate Memorial Day (as every last Monday in May).

This Monday was followed in particular the impact that will follow the announcement by Germany to shut down its last reactor in 2022. The country became the first industrial power to abandon atomic energy. Already in China, the values ​​related to coal soared when he appears as the best vehicle for investment, better than solar or wind power in the future.

European side, the news is charged.The Greek Finance Minister George Papaconstantinou said was confident Sunday in the payment of the next tranche of EU-IMF loan to avoid bankruptcy for rejecting an article of the German weekly Der Spiegelmettant doubt this release. Note that the Athenians flocked in their thousands on Sunday night in the central square of the capital, before the parliament, the fifth day of a successful mobilization against austerity, modeled on the Spanish "Indignant".

Ireland, she may have to request a new loan to the European Union and the International Monetary Fund if it fails to return on the bond market to raise funds next year, said Minister of Transportation the columns of The Sunday Times.

On the foreign exchange market, the euro retreated slightly against the dollar Monday in a quiet market due to the closing of financial centers in the United States and England. Around 0900 GMT (1100 Paris), the single European currency was worth 1.4291 dollars against 1.4317 dollars on Friday night.

Values ​​on the forehead, that Monday is the day of commencement of trading of shares of Areva. The beginning of the session is particularly volatile for the action that keeps change from red to green leaves about 2% to 29.65 euros.

The group's president, Anne Lauvergeon, also believes that the nuclear reactor projects under consideration will be delayed by about 6 to 9 months because of the review of data on plant safety, said Monday its president .

Renault leaves% to 0.70% 38.79 euros while known to be the name of the successor of Patrick Pelata to senior management. Portuguese Carlos Tavares, 53, an avid sports car and head for the Americas of the Japanese Nissan, Renault's affiliate, should be named the number two automaker French.

Dexia 0.21% leaves% to 2.413 euros. The Belgian-French group will pay no dividend for 2011 due to the cost of asset sales announced Friday, said its chairman Jean-Luc Dehaene, Belgian daily L'Echo.

EADS is virtually unchanged (+0.02% to 22.42%).Its executive chairman Louis Welsh said that he supported the introduction of a veto in the defense sector to prevent hostile takeovers, in an interview with Focus magazine. "It's not about bags and luxury goods, we are in an area of ​​national interest," he said.

Technip leaves 0.43% while the group was selected by Samsung for its Floating Shell gas extraction.

Total (-0.23%) acquired 25% of an exploration license offshore Qatar for an offshore field that extends over 5,600 square kilometers.

Petroleum.The Economy Minister Christine Lagarde said Sunday that the government could impose on oil to reduce fuel prices at the pump if they do not justify the price drops enough found so far by the administration.

Hermes pressure

Hermes was down 0.17% to 179 euros while the group holds a very important meeting on Monday. Saddler said the appeal: the voice of Hermes family shareholders, Bertrand Puech denounces "attempts to destabilize" the company by LVMH. The Adam, she filed a lawsuit that the family can not merge into a holding company.

L'Oreal (-0.06%).Daughter of Liliane Bettencourt, Françoise Bettencourt Meyers, June 6 to ask the investigating chamber of the Court of Appeal of Bordeaux to cancel all records Bettencourt, citing a procedural issue attributable to the prosecution Nanterre.

Trading in Meetic is suspended while his American counterpart Match.com Announces Intention to bid for all outstanding shares of the French site. Internet dating site offers 15 euros per share in cash offer for its competitor.Its parent company said already hold 27% stake in Meetic.

Medica (0.83%) announced Monday it had signed an amendment to the credit agreement that was signed in June 2010, taking advantage of favorable conditions in the debt market to increase its financial capacity.

ALSO READ:

"Storm between GDF SUEZ and its subsidiary Wind LCV

"Some banks will escape the new standards

"Dexia cleans his accounts to the steel wool

"Controversy over a plan to double aid to Portugal

"Greece is under maximum pressure

What is the real plan of assistance to Portugal? Since Friday, the question is on everyone's lips in the country. Doubts have been launched by the third television station in the country, Sic, who spoke of the existence of two different versions of the plan signed by the European Union (EU) and the International Monetary Fund (IMF) with the Socialist government resigning.

Thus, a first version of the document, signed May 3 by the Socialist government after talks with the troika (EU, IMF, ECB), has been submitted for approval to the two main opposition parties, the PSD (center right) and CDS (right). But it is another version of the text, including changes in schedule, which was eventually signed officially by the government on May 17 in Brussels at a meeting of EU finance ministers.

A surprise for the opposition

This revelation has caused controversy in the country, forcing the Ministry of Finance to explain. In a memo to reporters, he confirmed the existence of "ad hoc adjustments" between "the draft memorandum of agreement" developed in Lisbon and "the final version signed by the Ministry of Finance, the Governor of the Bank Portugal and the European Commission on May 17 low fee payday advance.

Similarly, the outgoing Prime Minister Jose Socrates said the parties had signed "two documents, one with the European Commission, the other with the IMF, and the final text did the" make compatible . But for its part, the president of PSD, Pedro Passos Coelho says "not having been informed of these differences," which he said "are not just small adjustments."

For the socialist Jose Socrates, this mess falls at the worst time. The Prime Minister, who resigned in March following the rejection by parliament of its austerity program, is indeed a candidate to succeed himself for early parliamentary elections on 5 June. This Saturday, surveys conducted for the newspaper Publico and Expresso weekly show that PSD collects between 33.9 and 35.8% of the vote, beating the Socialist Party, credited with 32.3 to 34.1% of voice. CDS (right) remains in third place with 11.3 to 13.4% of the vote.

(With Agencies)

ALSO READ:

"SPECIAL REPORT: Europe, states face bankruptcy

To those who doubt the impact of future rules on the banking sector, the market this Friday brings an answer without ambiguity. It was enough that the Financial Times raised the prospect of a fresh application of standards known as "Basel 3" for all European banking stocks rebound sharply! Crédit Agricole wins 3.61% to 10.62 euros, BNP Paribas climbed from 2.03% to 53.36 euros, the two largest increases Cac 40 and Societe Generale is 1.39% 42.32 euros. And this while the Paris Bourse advance of 0.77% to 3947.39 points.

According to British newspaper, that the deduction of bank capital and capital employed in the insurance industry that have been announced including less severe than anticipated. Good news, if it were true for large bancassurance groups that are French.

In fact, several elements collide in the European regulation.The European Commission initiated the drafting of the Directive (CRD 4), which transpose Basel 3. But the text does not fix a ceiling for leverage, since Basel 3 ratio does not compulsory but a tool available to regulators. Nor does it impose any standard of liquidity, since the Basel Committee provides a period of observation before definitively concluding its normative work. These elements are sometimes misinterpreted as a softening of the device.

A market sentiment indeed confirmed by another rumor that swells in the financial world: the possibility that the obligations imposed by Basel 3 are relaxed or shifted to European banks if a restructuring of the Greek sovereign debt should intervene.

While the International Monetary Fund is seeking a new general manager following the resignation of Dominique Strauss-Kahn, emerging countries are mobilizing in support of candidates from their ranks. It is "a moment of change" for a non-European leader, has estimated that Friday morning, Angel Gurria, secretary general of the OECD. As of Wednesday, the Brazilian Finance Minister Guido Mantega said that "time is gone when this important post was reserved for a European citizen." Touefois, he has changed his tone on Friday stating that Brazil was ready to support a European candidate for the leadership of the International Monetary Fund if it pursues the reforms of the "democratization" of the financial organization, said Friday the Minister Brazilian Finance Guido Mantega. "There may be good candidates for advanced and emerging countries, including the European Union (…).The important thing is that the new director of the IMF to continue the reforms initiated by Dominique Strauss-Kahn of democratization of the Fund, "said Mantega in an interview published Friday by the daily Folha de Sao Paulo.

For now, the Brazilian seems to have only moderate his speeches since the beginning of the affair Strauss-Kahn. In China, calls for change are increasing. "The time has come to put an end to Western domination on the IMF," said Shan Renping commentator, in an article published in the official newspaper Global Times. Its purpose is thus part of the continuity statements yesterday from the spokesman of the Chinese Ministry of Foreign Affairs.Jiang Yu said in effect that "newly emerging markets and developing countries must be represented to the leadership of the IMF."

Shan Renping adds that "one of the main responsibilities of the IMF is to oversee the trade and provide funds to countries in need, capabilities that can provide a growing China." The commentator noted in particular the name of Zhu Min, the former deputy governor of the People's Bank of China, then became Special Advisor to the Director of the IMF, as a potential buyer of the post.

Asia does not seem united enough to push one of its representatives.At a recent meeting of the Asian Development Bank in Hanoi, many are even ministers expressed support for Christine Lagarde, Julius Caesar by Parens, an expert from the Institute for Monetary Affairs in Tokyo.

Other emerging countries are pushing their own candidates

And other emerging countries would indeed one of their representatives take the reins of the institution. Thus, the Mexican Minister of Budget, Ernesto Cordero, supported the candidacy of Governor of the Bank of Mexico, Agustin Carstens, assuring the Mexican press that "it is the best candidate for the IMF."

The Commonwealth of Independent States (former USSR minus the Baltics and Georgia) has decided to propose the head of the Central Bank of Kazakhstan Grigory Marchenko. And many observers are betting on former Turkish Finance Minister Kemal Dervis.

The latter, however, indicated late Friday that day was not a candidate to succeed DSK as Director of the IMF.

Emerging economies will need time to agree on a common candidate and thus be able to weigh into the debate. Enough to explain why the Brazilian finance minister urges that the succession of DSK to head the IMF is not "decided in a hurry." And Wolfgang Schäuble's impatience, the German finance minister, who urged his partners in the European Union to designate someone to bring their colors in the race for the overall direction of the IMF.

Lipsky includes Christine Lagarde among candidates "well qualified"

Since the inception of the institution, the position is traditionally awarded to a European as the World Bank management is entrusted to an American.Thus, if an emerging leader is elected this would be a first for the institution.

While the position raises all desires to the four corners of the globe, American John Lipsky, who has served as Acting, said yesterday that the Board of Trustees will meet Friday to discuss it. He believes that Christine Lagarde is one of the candidates "well qualified" to lead the institution. A view widely shared in France and Europe, where statements of support have multiplied yesterday.

However, John Lipsky has left the door open to candidates from emerging countries, stating that "there is a consensus among our members that the process of appointing the CEO should be open, transparent and must be on the basis of merit. Open means open.Open does not open only to some. "The campaign has only just begun.

ALSO READ:

Carrefour wants to list its subsidiary Dia hard discount from 5 July to the Madrid Stock Exchange. The demerger received the endorsement Friday of the Spanish market authority, but must be approved at the general meeting of shareholders of Carrefour June 21 The group announced Friday in a document of 323 pages of detailed accounts of Dia, and the ambitious projects of the future independent company, to be chaired by Ricardo Currie, current head of the hard discount sector. A meeting is scheduled tomorrow to financial analysts.

Dia is now very dependent on the Iberian Peninsula, where it generates more than half of its sales and nearly three-quarters of its profits. This does not preclude the company to post a very ambitious development plan.It is an annual growth of its turnover by 7% by 2013, up 10% of its operating income.

The sign, which now has 6,373 stores, intends to move its fleet to 8,000 units by end of 2013. About 500 openings are planned this year, between 600 and 700 in 2012 and between 700 and 800 the following year. Now present in Argentina, Brazil, China and Turkey, Dia placing on emerging markets to grow. In 2013, they contribute to 30% sales slide (against 22% today) and 22% of operating income, as against 7% today.

Dia promises to invest between 300 and 350 million per year for its expansion, but primarily relies on the franchise to accelerate its development no teletrack payday loan.Late 2013, the franchise would be 40% of the park, against 32% today.

The group has, moreover, continue the program of cost reduction of 230 million euros by end 2012. While Carrefour insisted on limited synergies with its branch deep discount to justify its proposed demerger, the document states that half of the purchases of branded products Dia (which represent the bulk of sales of the brand) in Spain and France are carried out jointly with Carrefour. To preserve the purchasing power and price competitiveness of the two groups, a joint procurement contract is scheduled for three years.

Micromania boss appointed to the Board

At the time of the split, the current shareholders of Carrefour will receive shares of Dia in proportion to their participation. Colony Capital and Groupe Arnault will meet then, at least initially, the former shareholders of Dia.Their leaders do not personally sit on board of the world's number three discount stores, but two of their employees will be appointed directors: Nadra Moussalem and Nicolas Brunel. These French sit in a council dominated by Spaniards, alongside compatriot Peter Cuilleret, Micromania boss.

After the death of Osama bin Laden, U.S. markets have opened higher on Monday. But the optimism did not last. After booting up 0.48% at 12,872 points, the Dow Jones has returned to equilibrium about 18.30 (-0.02% to 12,839 points), then tried to pick up but in vain: the index finish tiny drop of 0.03% at 12,807 points. The Standard & Poor's 500 and Nasdaq 100 lost 0.18% at 1361 points and 2864 points to 0.33%.

On all major exchanges in Asia and Europe, the reaction was positive on Monday after announcing the death of bin Laden. But the effect was short-lived.

The NYSE had ended up slightly vendredi.Sur the entire last week, the Dow Jones gained 2.43%, sailing now at its highest level since May 2008.The Standard & Poor's has made 1.96%, climbing to a new level since June 2008, and the Nasdaq experiencing the highest since December 2000, after rising 1.89% on the week. U.S. indices have been propelled by the quarterly results of companies. Indeed 73% of companies have released better than expected results for the first three months of the year.

Dollar up, oil down

And on the foreign exchange market, the dollar climbed against major currencies. Around 15:30 European currency resumed, however the height against the greenback.: The euro bought 1.4849 dollars against 1.4808 dollars on Friday night. The death of public enemy number one U.S. pushes investors to buy the greenback, especially low in recent weeks because of the decision of the U.S. central bank (Fed) maintain unchanged its policy of very low rates.

Similarly, oil prices, affected by the surge in the greenback, declined Monday. A barrel of light sweet crude for June delivery lost 57 cents to U.S. $ 113.236. Precious metals lose ground again this afternoon, even if less than this morning. The ounce of gold fell to 1546 dollars this morning against a previous record of 1575.79 dollars. It is from 1555 dollars to 15.30.

On the macroeconomic front, construction spending gained momentum in the United States, knowing their strongest growth in 11 months, 1.4%, according to data released Monday by the Commerce Department. In contrast, growth of manufacturing activity slowed for the second consecutive month in April, but less than expected, according to the index of industrial purchasing managers released Monday.This index, calculated by the Institute for Supply Management (ISM), stood at 60 paydayloan.4 in April after already slowed to 61.2 in March, against 61.4 in February. The 72 analysts and economists surveyed by Reuters had forecast an index to 60.0.

Macroeconomic agenda of the rest of the week is particularly busy overseas. The program included investors such as U.S. industrial orders (Tuesday), the PMI service on both sides of the Atlantic (Wednesday), quarterly productivity in the U.S. (Thursday).But the main highlight of the week on the macroeconomic level in the United States is expected Friday with the traditional monthly report on U.S. employment.

Apple on their toes

The side of values, PPR announced on Monday the launch of a friendly takeover of the American Volcom (23.92% to 24.45 dollars) (clothing and accessories for skateboarding), enhanced 516, 1 million euros, which, according to him, "a milestone" for the constitution of his pole "Sports and Lifestyle."The essence of sport and lifestyle center is formed by Puma, majority owned by PPR, which was completed in 2010 a turnover of 2.7 billion euros (+10.6%) and operating profit to 337.8 million euros, up 12.7%.

Always on the side of values, Apple (-0.36% to 348.88 dollars) might react to the announcement of Time which will offer a free edition of its magazine for iPad his paper subscribers, according to the Wall Street Journal.

On its side the oil giant Chevron (-0.70% to 108.67 dollars) has also announced after the close of Wall Street have made a profit in the first quarter of $ 6.2 billion against 4.6 billion a year past. Daily production rose to 2.76 million barrels per day against 2.78 million last year.Chevron also announced the construction of a new manufacturing lubricants in Mississippi to $ 1.4 billion.

For his part, Du Pont De Nemours (-0.25% to 56.65 dollars) has increased the amount of its bid for Danisco to 700 Danish kroner kroner against 665 previously.

Also note, the Wall Street Journal, Facebook's growth is higher than the forecasts made several months ago, the group is about to exceed two billion dollars of gross operating profit (EBITDA) in 2011. Still according to the Wall Street Journal, the benefits of Facebook now increase rapidly enough to justify a valuation of $ 100 billion or more from the perspective of an IPO. Facebook should be placed on the market by early next year.