Havas group takes the path of acquisitions
Posted by admin"After a rigorous regime of five open time of the attack by external growth," warned in March industrialist Vincent Bolloré, chairman and largest shareholder of Havas, on the occasion of the annual results of French communications group. First founding of the strategy of conquest, Havas announced Wednesday a majority stake in Host, "the largest independent creative agency in Australia," said David Jones, appointed four months ago, Havas CEO after chairing the network Havas Worldwide (Euro RSCG and Arnold).The group is already present in Australia through the agency Euro RSCG, Red Agency, Arnold Furnace and Media Contacts.
Founded in 2000 by Anthony Freedman, integrated advertising agency Host has 120 staff and advises clients such as Vodafone, Levi's, Coca-Cola Company and Australian companies BankWest, BT Financial Group and Sydney Water. Havas did not provide the amount of the transaction. David Jones said, however, that Host is "growing with double digit growth in its income for five years." Gross margin for the agency, which will retain its name and its current leaders, is estimated at about $ 30 million. "This acquisition is strategic for Havas, is its CEO. This is the largest independent agency in Australia, a brilliant creative agency several times crowned by lions at Cannes.It is also entirely consistent with our model by placing digital at the heart of everything we do. Over 30% of revenues come from digital Host. Finally, with Host and after the acquisition in late 2010 Porda corporate agency in Hong Kong, we increase further the percentage of our revenue in Asia Pacific. "
750 million cash
This external growth "measured but determined," to borrow the words of Vincent Bolloré, must lead the sixth largest global communications to reach 2.5 billion euros in sales within three years. In 2010, revenue was $ 1.558 billion."We now have a healthy balance sheet with cash of 750 million euros, one billion dollars available for acquisitions while in 2005 Havas posted debts of 750 million euros," says its new CEO.
To refine its strategy, David Jones was held in mid-June sixty major Havas executives in Barcelona. The group aims to strengthen in Asia and Latin America as well as in the digital businesses, with "priority given to social networks and geolocation, which represents the opportunity to major transformation of our industry." In 2010, digital accounted for nearly 20% of its revenues. But unlike its big French rival Publicis, which absorbed Digitas, Razorfish and Rosetta, Havas does not increase the scope of redemptions in the industry."We prefer to focus on budgets and talent at the heart of our agencies, rather than isolating them in silos experts, sometimes paid dearly, insists David Jones. That's what we did in recruiting team or Modernista digital with the acquisition of Socialistic. "Havas should also accelerate the deployment of its" microarray ", Arnold and BETC. The first, born in Boston, is a twenty offices around the world. The second, BETC, created in Paris by Mercedes Erra and Remi Babinet, will remain housed in the Euro RSCG network. After an initial introduction to London, BETC could export its "model of start-up" in the United States, Latin America or Asia.