International & World Report

Firefighters desperately looking for financial markets. For a month, the Cac 40, which recorded its ninth session Thursday consecutive decline, has lost 17%! And the stock market this week might conclude on the tenth. Shortly after opening, the stock market index fell by 2.09% to 3250.95 points.

On other European financial centers, the atmosphere is also depressed: the Footsie-100 from the London Stock Exchange 2.58% to 5254.11 loose points, the DAX 30 Frankfurt Stock Exchange fall 3.85% to 6167.96 points, the FTSE MIB in Milan leaves 3.44% to 15,573.84 points, the Madrid Ibex 35 yields 1.96% to 8516.20 points, the Bel 20 in Brussels is down 3, 61% to 2143.45 points.

In anticipation of U.S. employment figures

That can extinguish the fire which engulfed global stock markets? The President of the European Central Bank, Jean-Claude Trichet, it is tested in an exercise it is broken.Without having reassured, he did not panic by not clarifying his intentions on debt buybacks. "It's the return of the behavior of crisis," says Aurel BGC in it.

Consequence: the main European stock markets fell 3% to 4%, Wall Street plunged 5%, Asian stock markets slumped 2% to 5%, oil is trading around 85 dollars a barrel and not to vicinity of $ 100 as there are about ten days, and gold flies to 1700 dollars per ounce. A scenario that is not yet catastrophic according Volokhine Gregori, president of Meeschaert Capital Markets. "We're not on a" bear market "(bear market over a long period), he says.We will be there when the stock markets lose 20% per week. "

After the publication of interim results of the banks, the speech of Jean-Claude Trichet, investors will monitor closely the figures for employment and unemployment in the United States for the month of July (1430). "This does not fundamentally change the market trends, said Grigory Volokhine Business on BFM.

The trade deficit declined in June

Most investors expect to know if there will be further monetary easing to support the U.S. economy and if European countries are finally going their act together. " Same story on the side of Aurel BGC. "Even a figure in line with expectations should not prevent markets brooding, said Christian Parisot, chief economist at Aurel BGC.Hopefully a little bounce if it exceeds the expectations. "

Other macroeconomic news: the trade deficit of France. He was greatly reduced in June to 5.598 billion euros, after 6.415 billion in May, according to data released Friday by Customs.

On the corporate side, the last two banks issued after market close on Thursday night: Natixis and Dexia.

Natixis: -3.29% to 2.676 euros

Natixis on Thursday posted a net profit above expectations in the second quarter thanks to a sharp increase in the contribution of results from regional banks of its parent BPCE (People's Bank – Savings Bank).

Dexia: -6.88% to 1.54 euros

Dexia announced the heaviest loss in its history, a performance due to both the sale of a portfolio of toxic assets – centerpiece of its restructuring plan – and its contribution to the aid plan on sovereign debt Greek.

Carrefour: 18.56 euros stable

Carrefour announced a new reorganization of its management, including replacing its chief financial officer, when the group just straightening operations in France and suffered a major strategic setback in Brazil.

LVMH: -2.30% to 112.55 euros

LVMH said Thursday it had received approval from Consob, the Italian stock market authority, for offering Italian jeweler Bulgari on which he announced the takeover in March.

Vicat: -5.47% to 44.24 euros

Vicat said Thursday expect a slight reduction of its operating margin in 2011 due to the revolution in Egypt, the rising energy costs and start-up costs of factories in India.

Careful, this is the verdict seems to be emerging markets about the compromise between Republicans and Democrats to raise the debt ceiling. European shares closed sharply lower on Monday and Wall Street is in the red at mid-session.

European leaders hailed the recovery of 2.4 trillion dollars in the legal limit of U.S. debts. Enough to hold until 2013, after the U.S. presidential election in November 2012 of. "This plan raises considerable uncertainty that hovered in recent days on the market about a risk of recession in the United States, welcomes Philippe Waechter, head of economic research at Natixis AM. While no agreement was reached before Aug. 2, the federal government could not spend what he earns, which would have sealed the growth. "But economists remain cautious: the lack of plan detail and ambition.

• Two uncertainties

The plan presented by President Barack Obama and the Democratic and Republican negotiators is still a project that has not passed by Congress. "The Republicans may be unhappy with the cuts in the defense budget. (…) In addition, any tax increase is explicitly provided, which could make it difficult to convince a sufficient number of Democrats to vote the text, "Analysis Paul Mortimer-Lee, chief economist at BNP Paribas IPC.

Second unknown, raised by Inna Mufteeva, economist at Natixis, "no timetable has been issued for budget cuts. These cuts should not be introduced too fast, Barack Obama assured, but it would be interesting to know when. "Especially the plan, based solely on spending cuts and no tax increase, is likely to influence an already weak growth.

• A plan insufficient

"The total savings proposed, or 2.4 trillion dollars, is insufficient to put the U.S. budget on track," said Paul Mortimer-Lee. The rating agency Standard & Poor's estimated 4 trillion in savings over 10 years are needed to reduce the U.S. debt.

• The main decisions postponed

Almost two-thirds of the austerity measures -1.5 trillion dollars over a total of 2.4 trillion-flow from the proposals of the committee for the opportunity to be presented in November. Result, "there are still too many uncertainties about possible future tax and budget cuts, concerned about Paul Mortimer-Lee. This uncertainty will penalize investment decisions and hiring companies. Growth will suffer.The compromise presented Sunday night therefore merely postpone the problem, and not far beyond. "

• Questions about Washington's ability to make decisions

"Initially, Obama targeted Republicans as a plan of 4,000 billion dollars, said Philippe Waechter. As they differed on how to achieve their ambition has melted over the negotiations, to agree in the end the lowest common denominator (2400 billion dollars in savings). "

So lacking in the original goal to doubt the effectiveness of the American political system. "If there were only Republicans and Democrats agreed was found. But the presence of extremists of the Tea Party has changed the situation, forcing the Republicans to more than intransigence, Philippe Waechter analysis. It has changed the political system in the United States.Part of the Republicans wanted something other than what was negotiated usual, causing the blockage. "

This could happen in the future, warned Standard & Poor's in a note dated July 14: "The inability to reach an agreement today leads us to believe that there will be no more coming years. "This argument could lose its" AAA "in the United States.

ALSO READ:

"Agreement in extremis on the debt cap

"The agreement on debt makes the smile on Wall Street

"The impact of an incalculable loss" AAA "American

Pressure mounts on Barack Obama. While the deadline of August 2 approach, the U.S. president can not convince Republicans to vote on raising the debt ceiling of the United States. He must now face the threat of a deterioration in the country's sovereign rating from Moody's. Wednesday evening, the rating agency said it could in the coming weeks to lower the American note, currently the highest possible AAA, AA category, which is an investment category.

Moody's became the first of the three major rating agencies to place the note in the United States under surveillance with risk of a downgrade. In a statement, she said, receive "a possibility of increasing the maximum statutory debt is not found in time."Without an agreement, the U.S. could miss some payments on government bonds in circulation, she says. The dollar and U.S. bonds fell after the announcement. The dollar's share has compounded its losses. In morning trading, the euro is worth 1.4196 dollars.

The agency intends to end the monitoring as soon as it can conclude whether a defect is avoidable or not. It will then decide if the United States are entitled to keep a stable outlook on their ratings, on the basis of the budget negotiations between Democrats and Republicans. But even if Congress manages to avoid a technical default in August, increases the likelihood of a revision of the outlook to negative in the weeks following, told Reuters Steven Hess, Moody's analyst."The fact that they do not agree on are the maximum debt shows that the outcome of negotiations on the status of long-term debt may not be very positive," said he.

Recall

Following this announcement, the Deputy Treasury Secretary for Finance interior, Jeffrey Goldstein, said the Moody's decision was a timely reminder of the need for Congress to avoid a default and to seal an agreement to reduce serious budget deficit.

For Democrat Chris Van Hollen, the words of Moody's demonstrated the danger in the ideological debates. "The fact that Moody's places the United States under surveillance and downgrade our rating to AAA underlines the danger of those who would do our economy and our jobs hostage to a rigid ideology instead of acting in the best interests of our country, "he said.

Tense discussions at the White House

The opinion of Moody's fell just before the fourth interview in four days between Barack Obama and the leader of the Congress. According to a Republican parliamentary attaché, she was the most tense of all. To conclude the meeting of Wednesday, the president of the United States would have meant he would no longer concession, even if it were put at risk its mandate. "I got to the point where I have to say 'enough is enough!" Is Ronald Reagan would sit here? I reached my limits. This may possibly lead to the end of my presidency, but I will not yield on this point ", would he have said.

Denying the information that the President had left the room abruptly, an audience member who requested anonymity confirmed that he had expressed his exasperation, saying, "Enough!".Barack Obama, who will again parliamentary leaders on Thursday, has also asked to renounce the political maneuvering, according to a member of the Democratic Party.

In this context, the President of the U.S. central bank (Fed), Ben Bernanke, warned that failure to pay the United States would create "huge problems" for the country and a "major crisis" in the world .

ALSO READ:

"S & P reiterates its concern about U.S. debt

"The United States may lose their AAA rating

"Towards a drought worse" than in 1976 "

"Drought: Farmers will be compensated

Bruno Mayor dismisses the idea of ​​a tax drought

This is a first. Nearly 1000 makers and observers of the Internet will meet in Paris tomorrow and Wednesday to participate in e-G8 Forum. Sizing of the digital economy, as Mark Zuckerberg, the founder of social networking site Facebook and Eric Schmidt, Google's president, made the trip.

They rub shoulders patterns of media, such as Australian-American tycoon Rupert Murdoch, the chairman of the New York Times Arthur Sulzberger Jr. The conference will also host the rising stars of the Web as the creator of good plans Groupon Andrew Mason and Mikael Hed, Director General of Rovio, the publisher of mobile gaming success Angry Birds.The world of finance will ambassadors Niklas Zennstrom, CEO and cofounder of the fund Atomico Skype, and Sean Parker, Founders Fund partner today, Co-founder of Napster and Facebook, and bad boy of Web embodied by Justin Timberlake in The Social Network.

This casting will demonstrate the importance of the event. It was proposed by Nicolas Sarkozy, who chairs the G8 this year. For the first time, an Internet discussion has been put on the agenda of the G8, which meets on May 26 and 27 in Deauville. E-G8 Forum should provide a framework for exchanges between heads of state.These will be based on a paper presented at the next G8 e-Forum, which might detail a series of reflections and proposals on major issues of the Internet.

The conference program addresses broad issues as "The Internet and economic growth," which will discuss among others John Donahoe, eBay's CEO, Eric Schmidt, and Christine Lagarde, Minister of Finance. The debate "Internet and Society meet Andrew Mason, Sheryl Sandberg, Facebook's number 2, and Jimmy Wales, founder of the collaborative encyclopedia Wikipedia.To make proposals on these discussions, stakeholders were asked to come up with key ideas that they wished to submit to the representatives of the G8.

Private funding

Issues closer to the everyday concerns of internet entrepreneurs and internet will be discussed in workshops: financing for start-up, freedom of expression and privacy, mobile issues, information sharing and value, e-government … All these exchanges are broadcast live over the Internet, will be summarized by rapporteurs and provide the basis for a "message for Deauville."

The conference was organized in record time by Publicis, whose chief executive, Maurice Levy, was given the mandate in February.Advantage: via its subsidiary Publicis Live, the communications group organizes many events which already meet the tenors of the Web and media, such as the Monaco Media Forum, the Abu Dhabi Media Summit and Davos. These are the links forged during these meetings that enabled convincing, snatching, Mark Zuckerberg to participate in the forum. He has confirmed his arrival a few days before the opening of e-G8 Forum.

In return, Publicis has not been able to rely on public funding to mount the e-G8, whose budget is estimated at 3 million. The organizer has therefore appealed to private financing from a dozen sponsors, including Orange, Vivendi, eBay, Google, Capgemini, Iliad, Microsoft and Alcatel-Lucent.Four other finance a dinner tomorrow evening at the Louvre, in which 350 handpicked guests were invited.

The most important guests of the e-G8 forum:

• Rupert Murdoch – CEO of News Corporation

The media mogul had anticipated the rise of social networking by buying MySpace in 2005. It now relies on paid content online. "Aggregators and plagiarists will soon have to pay a price for our content. If we do not take advantage of the current movement towards paid content, the kleptomaniac triumph "

• Mark Zuckerberg – Founder and CEO of Facebook

At 27, the young prodigy of the Web is the 52nd World fortune, according to Forbes. More than 650 million Internet users have joined the social network he founded in 2004 at Harvard. "The social norm (of privacy, Ed) has simply evolved over time.People are really accustomed not only to share more information, different but also more openly and with more people "

• Jeff Bezos – Founder and CEO of Amazon. Com

It has revolutionized e-commerce by creating Amazon in 1994. He is now going to online media, from books to video. "The last nugget of gold rush has disappeared. With innovation, there is no last nugget. Each update creates new questions and new opportunities "

• Jimmy Wales – Co-founder of Wikipedia

His collaborative encyclopedia celebrates its 10th anniversary this year. It has 18 million articles written and edited by Internet volunteers. "I think MySpace is doomed, I give them another two years … I think Facebook is the next Microsoft, for better or for worse.It is an incredible company that will do much good and bad things "

• Eric Schmidt – Google Chief Executive

DG Internet Group from 2001 to 2011, Eric Schmidt has handed over to Larry Page in April. He remains in charge of acquisitions, partnerships and institutional relationships. "Today your phone knows where you are, and to some extent where you go. Ultimately, your mobile does what he does best is to say, to remember everything and make proposals. You can be a better human and have a good time "

ALSO READ:

"INTERVIEW -" The Internet players have to finance the creation "

The Centre Pompidou propels itself through the "virtual"

The founder of Facebook confirmed eG8

While the International Monetary Fund is seeking a new general manager following the resignation of Dominique Strauss-Kahn, emerging countries are mobilizing in support of candidates from their ranks. It is "a moment of change" for a non-European leader, has estimated that Friday morning, Angel Gurria, secretary general of the OECD. As of Wednesday, the Brazilian Finance Minister Guido Mantega said that "time is gone when this important post was reserved for a European citizen." Touefois, he has changed his tone on Friday stating that Brazil was ready to support a European candidate for the leadership of the International Monetary Fund if it pursues the reforms of the "democratization" of the financial organization, said Friday the Minister Brazilian Finance Guido Mantega. "There may be good candidates for advanced and emerging countries, including the European Union (…).The important thing is that the new director of the IMF to continue the reforms initiated by Dominique Strauss-Kahn of democratization of the Fund, "said Mantega in an interview published Friday by the daily Folha de Sao Paulo.

For now, the Brazilian seems to have only moderate his speeches since the beginning of the affair Strauss-Kahn. In China, calls for change are increasing. "The time has come to put an end to Western domination on the IMF," said Shan Renping commentator, in an article published in the official newspaper Global Times. Its purpose is thus part of the continuity statements yesterday from the spokesman of the Chinese Ministry of Foreign Affairs.Jiang Yu said in effect that "newly emerging markets and developing countries must be represented to the leadership of the IMF."

Shan Renping adds that "one of the main responsibilities of the IMF is to oversee the trade and provide funds to countries in need, capabilities that can provide a growing China." The commentator noted in particular the name of Zhu Min, the former deputy governor of the People's Bank of China, then became Special Advisor to the Director of the IMF, as a potential buyer of the post.

Asia does not seem united enough to push one of its representatives.At a recent meeting of the Asian Development Bank in Hanoi, many are even ministers expressed support for Christine Lagarde, Julius Caesar by Parens, an expert from the Institute for Monetary Affairs in Tokyo.

Other emerging countries are pushing their own candidates

And other emerging countries would indeed one of their representatives take the reins of the institution. Thus, the Mexican Minister of Budget, Ernesto Cordero, supported the candidacy of Governor of the Bank of Mexico, Agustin Carstens, assuring the Mexican press that "it is the best candidate for the IMF."

The Commonwealth of Independent States (former USSR minus the Baltics and Georgia) has decided to propose the head of the Central Bank of Kazakhstan Grigory Marchenko. And many observers are betting on former Turkish Finance Minister Kemal Dervis.

The latter, however, indicated late Friday that day was not a candidate to succeed DSK as Director of the IMF.

Emerging economies will need time to agree on a common candidate and thus be able to weigh into the debate. Enough to explain why the Brazilian finance minister urges that the succession of DSK to head the IMF is not "decided in a hurry." And Wolfgang Schäuble's impatience, the German finance minister, who urged his partners in the European Union to designate someone to bring their colors in the race for the overall direction of the IMF.

Lipsky includes Christine Lagarde among candidates "well qualified"

Since the inception of the institution, the position is traditionally awarded to a European as the World Bank management is entrusted to an American.Thus, if an emerging leader is elected this would be a first for the institution.

While the position raises all desires to the four corners of the globe, American John Lipsky, who has served as Acting, said yesterday that the Board of Trustees will meet Friday to discuss it. He believes that Christine Lagarde is one of the candidates "well qualified" to lead the institution. A view widely shared in France and Europe, where statements of support have multiplied yesterday.

However, John Lipsky has left the door open to candidates from emerging countries, stating that "there is a consensus among our members that the process of appointing the CEO should be open, transparent and must be on the basis of merit. Open means open.Open does not open only to some. "The campaign has only just begun.

ALSO READ:

Three raps with a hammer-shaped wooden bottle of Coke. Thus, Muhtar Kent, CEO of The Coca-Cola Company, launched Friday night in Atlanta the weekend of festivities to mark 125 years. The first glass of Coca-Cola has been officially served in a pharmacy in the capital of Georgia, May 8, 1886. "My predecessors had used the hammer to the 50th, 75th and 100th birthdays," said the big boss at the company headquarters. No way to shake up tradition, although modern technologies give some freshness to the event.

A sound and light show ignited the building up to 122 meters. "This is the biggest thank-you cards that we send you," Muhtar Kent has launched its guests, the leaders of North American bottlers and oils from the city of Atlanta, the State and the University of Georgia, or even the local clergy.The famous bottle was projected in 3D on all four sides, in a show of twenty minutes presented as the greatest illumination of a building in the world.

Piracy Alert

The day before, the organizers had a cold sweat. "We realized that students from the University of Georgia Tech, located in front of the seat, trying to hack into the programming of the sound and light," says one officer. We were afraid they are trying to project a naked woman or a bottle of Pepsi. "Neither of these nightmares, the second being the scariest for Coca Cola, has occurred.

In Atlanta, apart in the sky, blue is not red shade at the weekend. Saturday afternoon, nearly 15,000 people attended in the heat to a four-hour concert, the group broadcasts live on the internet to "thank the entire planet." Nothing less.An outdoor show started by K'Naan and his "Wavin 'Flag", a hymn to the success of the last World Cup football, with the refrain "oh oh oh oh oh" has the merit of being included in the 206 countries where Coke is sold.

The host Ryan Seacrest, the American Nikos Aliagas, then invited on stage "the next American Idol" Muhtar Kent, before the governor of Georgia and the mayor of Atlanta did join in wishing happy birthday to the Coca-Cola … behalf of their constituents. Aediles quickly replaced by the former glory of American Idol Kelly Clarkson, the band One Night Only, the R & B singer Ne-Yo, Natasha Bedingfield or, standing ovation for his cover of "Purple Rain". A colorful tribute, no doubt, to the Prince of cola.

In the morning, a good-fair was reserved for employees of Coca-Cola and their families facing the World of Coke museum.Mostly dressed in red T-shirt, they chained face painting and tattooing, before engaging in an artistic activity: design their own bottle of Coke! But the United States, any successful self-celebration can not have a good feeling. Delegates have they bundled packages for families Georgian victims of tornadoes that ravaged the south last month. An operation conducted in partnership with the Red Cross. Red like Coca-Cola, of course …

ALSO READ:

"In 125 years, Coca-Cola expects to grow further

"The bottle of Coca-Cola in its best forms

After the death of Osama bin Laden, U.S. markets have opened higher on Monday. But the optimism did not last. After booting up 0.48% at 12,872 points, the Dow Jones has returned to equilibrium about 18.30 (-0.02% to 12,839 points), then tried to pick up but in vain: the index finish tiny drop of 0.03% at 12,807 points. The Standard & Poor's 500 and Nasdaq 100 lost 0.18% at 1361 points and 2864 points to 0.33%.

On all major exchanges in Asia and Europe, the reaction was positive on Monday after announcing the death of bin Laden. But the effect was short-lived.

The NYSE had ended up slightly vendredi.Sur the entire last week, the Dow Jones gained 2.43%, sailing now at its highest level since May 2008.The Standard & Poor's has made 1.96%, climbing to a new level since June 2008, and the Nasdaq experiencing the highest since December 2000, after rising 1.89% on the week. U.S. indices have been propelled by the quarterly results of companies. Indeed 73% of companies have released better than expected results for the first three months of the year.

Dollar up, oil down

And on the foreign exchange market, the dollar climbed against major currencies. Around 15:30 European currency resumed, however the height against the greenback.: The euro bought 1.4849 dollars against 1.4808 dollars on Friday night. The death of public enemy number one U.S. pushes investors to buy the greenback, especially low in recent weeks because of the decision of the U.S. central bank (Fed) maintain unchanged its policy of very low rates.

Similarly, oil prices, affected by the surge in the greenback, declined Monday. A barrel of light sweet crude for June delivery lost 57 cents to U.S. $ 113.236. Precious metals lose ground again this afternoon, even if less than this morning. The ounce of gold fell to 1546 dollars this morning against a previous record of 1575.79 dollars. It is from 1555 dollars to 15.30.

On the macroeconomic front, construction spending gained momentum in the United States, knowing their strongest growth in 11 months, 1.4%, according to data released Monday by the Commerce Department. In contrast, growth of manufacturing activity slowed for the second consecutive month in April, but less than expected, according to the index of industrial purchasing managers released Monday.This index, calculated by the Institute for Supply Management (ISM), stood at 60 paydayloan.4 in April after already slowed to 61.2 in March, against 61.4 in February. The 72 analysts and economists surveyed by Reuters had forecast an index to 60.0.

Macroeconomic agenda of the rest of the week is particularly busy overseas. The program included investors such as U.S. industrial orders (Tuesday), the PMI service on both sides of the Atlantic (Wednesday), quarterly productivity in the U.S. (Thursday).But the main highlight of the week on the macroeconomic level in the United States is expected Friday with the traditional monthly report on U.S. employment.

Apple on their toes

The side of values, PPR announced on Monday the launch of a friendly takeover of the American Volcom (23.92% to 24.45 dollars) (clothing and accessories for skateboarding), enhanced 516, 1 million euros, which, according to him, "a milestone" for the constitution of his pole "Sports and Lifestyle."The essence of sport and lifestyle center is formed by Puma, majority owned by PPR, which was completed in 2010 a turnover of 2.7 billion euros (+10.6%) and operating profit to 337.8 million euros, up 12.7%.

Always on the side of values, Apple (-0.36% to 348.88 dollars) might react to the announcement of Time which will offer a free edition of its magazine for iPad his paper subscribers, according to the Wall Street Journal.

On its side the oil giant Chevron (-0.70% to 108.67 dollars) has also announced after the close of Wall Street have made a profit in the first quarter of $ 6.2 billion against 4.6 billion a year past. Daily production rose to 2.76 million barrels per day against 2.78 million last year.Chevron also announced the construction of a new manufacturing lubricants in Mississippi to $ 1.4 billion.

For his part, Du Pont De Nemours (-0.25% to 56.65 dollars) has increased the amount of its bid for Danisco to 700 Danish kroner kroner against 665 previously.

Also note, the Wall Street Journal, Facebook's growth is higher than the forecasts made several months ago, the group is about to exceed two billion dollars of gross operating profit (EBITDA) in 2011. Still according to the Wall Street Journal, the benefits of Facebook now increase rapidly enough to justify a valuation of $ 100 billion or more from the perspective of an IPO. Facebook should be placed on the market by early next year.

Easyjet could not miss the opportunity. The marriage between William and Kate in the UK, which will captivate 2 billion viewers worldwide Friday, is the perfect opportunity for the airline to talk about her. For this, the low cost made the bet with the originality of the organization of a European competition for doubles.

The suitors, "duplicates of William" or "spit portraits of Kate," had until April 10 to come forward. On a website designed specially for the occasion, their pictures were displayed on a map according to their countries of origin. In 15 days, nearly 342 people came forward. "We wondered if the huge public interest in the British was the same within thirty European countries where we operate.And that's the case, "says Celine Take, communications manager of the company.

Among the candidates, two French, John Bastgen, Saint-Maur-des-Fosses, Bachelin and Mary, originally from Evreux. Even if the gossips are not their any resemblance to the royal couple, easyJet has thought otherwise. They are the ones who were chosen to form the William and Kate French. They had the onerous task of defending the colors of the Hexagon at the European finals of the competition which brought together twenty Europeans on Wednesday. Hello princely marriage proposal, throwing bouquet: their performance has been decrypted by the Communications Director of easyJet and the director of an agency look-alikes. But they do not seem to have been convincing since the impersonator is finally elected William English, while Kate is the lining of Italian. "It was a difficult choice. there were real doubles.The French were elbow to elbow, "says Celine Take

Finalists console themselves by attending (the crowd) to marry a person of their choice. As for the winners, they get a year of their easyJet air tickets for travel on the 550 routes served by low cost.

Communication "clever"

Question image, the bet is successful for easyJet online payday loans. "Doing what contest is very clever, decrypts Treguer John Paul, CEO of TVLowCost, the agency specializing in low cost TV advertising. EasyJet plays the card of derision and offset by diverting the image of William and Kate. And it is a maximum effect of buzz. According to this expert, this marketing strategy is entirely within the historic codes of low cost communication."The idea of ​​low cost groups has always been to use a communication challenges, even shocking, and humor to attract attention and sympathy from customers. This is to do things the most improbable of the most serious. Recently, Richard Branson, boss of Virgin, said he would do the service dressed as a stewardess on the plane of an Asian competitor because he lost a bet with the boss of this company. This is the example of the mastery of this communication, "adds the analyst. He said easyJet plays here on the ground Ryanair's usual "but less provocative."

The communications department of the company does not deny: "It was simple, cheap to organize and the buzz has been all alone.The competition was launched for fun and was unpretentious, the group's image, "says Celine Take, however, confirms that the competition has allowed" to promote the destinations of the company. "

In the end, "this competition reflects the values ​​of iconoclastic low cost, this idea of" one against the establishment. " Here is the idea of ​​royalty that democratised is shown with the desire to live the dream of a prince to these candidates, making possible the dream of traveling. By taking this walk-cons, easyJet won image points, "says Jean-Paul Treguer.

ALSO READ:

"" SPECIAL – Kate and William, the guide

"SELECT FILE MY FIGARO – 2011, the year of weddings

"The stars of low-cost impose their law

"EasyJet will also meet business customers'

"I read too often that Sodexo is a leader in Catering, complains Michel Landel, chief executive of the group. Sodexo is no longer a catering company. We have developed expertise in other trades. Today, we offer comprehensive solutions that include food services. "To illustrate his development, the boss added:" We take care of all our customers, but their job! It is a unique and original position. "

Sodexo still remains the world number two catering, behind Britain's Compass. This activity still accounts for 70% of its turnover! But for several years, this percentage tends to decline in favor of other benefits, growth and higher margins.

Sodexo now offers services ranging from assistance for the reintegration of prisoners, janitorial company and maintain medical equipment in hospitals. This year the group has won a contract with Nokia in China, to handle the technical maintenance of production plants phones manufacturer in Beijing and southern China. United States, the company was chosen by the city of Detroit for the restoration of 101,000 students in 136 public schools … But it will also provide maintenance, cleaning and maintenance of buildings and green spaces. Nothing to see, therefore, with the restoration …

Accelerate diversification

"While the food services grew on average by 3.5%, other services rose by 7.8% and their share rose from 18% to 25% of sales in four years," said Michel Landel .In 2008, Sodexo had bought the German Zehnacker, offering in Germany, Austria, Switzerland and Poland services to hospitals.

To accelerate diversification, Michel Landel is considering new "small or medium-sized" acquisitions, outside catering. Irrespective of these potential acquisitions, he pointed to the prospect of 4.5% growth in turnover, while confirming the annual target for operating income up about 10%.

ALSO READ:

"INTERVIEW – Michel Landel:" Sodexo runs through the crisis "